How the Taco Bell rap became successful...
May 2008 Taco Bell Official Commercial
Sometimes we wonder who comes up with commercial advertisements that works at big cooperations such as fast food joints like Taco Bell, Mcdonalds, Wendy's, Burger King, and more. Well, as people know, YouTube is a universal source where people can put up thier videos under-estamating who will come across it. Taco Bell was the first to discover "drive through raps" as a new, creative, catchy phenomenon created on YouTube in 2006. People drive up to the drive thru, usually with a friend providing beat-box, and rap with intentionally difficult-to-phrase orders to confuse the employees on the other end of the intercom— videotaped and uploaded for all to see.
This is catchy, hip, and "cool" to the audience because of its uniqueness and new "pop" attitude gets the viewers' head going with the beat box rhythm. Taco Bell edited the video by keeping the appearance of a homemade video but adding pretty glossed up close-ups of the food—and sanitizing it of its humor, spontaneity, and originality.
It mainly captures the youth of america such as high school and college students who are broke and can only afford the 89 cent value meal. This hold device is realized because it was a new way for Taco Bell to innovate the idea, and soon people began to immitate this rap or make up new ones of their own depending on the fast food resturaunt over the years. It is musical and easily reconizable, and causes happy emotions without the consumers realizing it, and logical because the burrito is only 89 cents (which is a good deal people!).
Taco Bell Run Offs (2007)
Ideas from it-Wendy's 2007
McDonalds was the first original rap in 2006
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