Bass Pro Shop
The broad market that this website and and magazine publication applies to is the idea of the outdoors and demographics that are used is how this store and merchandise advertise their stuff. Targeting the audience through their interests and then market it psychgraphically to make money off these needs knowing that people need nature or else they will go crazy. If we as humans did not have nature, then we do not feel fullfilled as a being to get away from reality. Thats when bass pro shop could take atvantage of this reality that they could put a price on somewhere we can run away to to feel better.
The broad market that this website and and magazine publication applies to is the idea of the outdoors and demographics that are used is how this store and merchandise advertise their stuff. Targeting the audience through their interests and then market it psychgraphically to make money off these needs knowing that people need nature or else they will go crazy. If we as humans did not have nature, then we do not feel fullfilled as a being to get away from reality. Thats when bass pro shop could take atvantage of this reality that they could put a price on somewhere we can run away to to feel better.
When I (or the audience) read this magazine and go online, it is because we are drawn to it by our personal interests. Bass Pro Shop makes me want to go buy everything outdoors that they have even though I can't afford it because there is so much to do with it that I can see how all their overwhelming amount of products suck the audience in. They have anything and everything that the outdoors has to provide for hunting, fishing, camping, shooting, personal protection, clothing, services and events, games, real fish, watersports, electronics, offroading, even outdoor/indoor home furnishing. Resturaunts are in the store yum yum yum. When I walked into the store, it was like candyland for the outdoor user and buyers. Attraction to Bass Pro Shop is easily convenient and admirable.
(Funny video of kids jumping in the fish tank)
The content of Bass Pro Shops are slightly dramatic in a natural form of modest publication. It is very colorful and has alot of stuff left and right to look at and ooo ahh about. It competes on the rack with just its name, but not so much by the eye catching stuff. The short and sweet information is in the colorful pictures of what they are selling and its information while the long stories are usually success stories about the animals that people hunt or the competion events won. Outdoorsmen library is there for tips, advice, reviews, and product reviews. Holidays are supported and advertisements are also within the website and magazines.
This place makes their money through its advertisements and sponsors which are not junk sponsors either. Toyota, Cub Cadet, Under Armor, Yamaha, Nascar are big names seen. Charity work and Foundations such as the SCI Fountation are involved as well to give back to the audience. They are basically their own brand name.
One suggested story idea writers could propose for this publication would be generally on their success
stories about the fish they caught or good promoting stories based on equipment used that got people further than those of other products. Other stories written would be about life or death experiences like a guys survival of getting mauled by a bear.
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